How a Startup can create a monopoly in a market?
1. Proprietary Technology
2. Network Effects
3. Economies Of Scale
4. Branding
SOME USEFUL TIPS
1. Find Secrets
For example, a person found a secret of how to connect people on internet and found Facebook, a person found a secret of how to make conveyance easy and found Uber, a person found a secret of how to transfer money without going to bank and found PayPal and there are many such stories of founding different secrets but what is common is they broke the convention thinking that there are no secrets left to be found. So to be a start-up founder you must search for a secret which no one is looking for.
2. Foundations
But it's not just about founders who need to get along, everyone in your company needs to work well together.
3. Sales and Advertisements
But customers will not buy because you build it, you have to persuade them to buy, and it's harder than it looks. That's why advertisements matters because it works.
People may think that they are exceptions; their preferences are authentic and advertisements works on other people, It's easy to resist the sales pitches. But advertisements doesn't exist to make people buy a product right away. It exists to embed a subtle impression that will drive sales later.
The engineers' aim is a product great enough that "it sells itself". But people buy product because of sales pitches and offers made to them. It's better to think of distribution as something essential to the design of a product. If you've created a great product and haven't found an effective way to sell it, then you're doing a bad business.
WHAT IS A START-UP?
A Startup is a company that is started by a person or a group of persons for providing new and unique products and services. And those people are called Entrepreneurs. But not every business is considered as startup there are some criteria that must be fulfilled to call your business a Startup.
DOES STARTING ANY BUSINESS IS CALLED STARTUP?
No, not every business is called a Startup. There are some conditions which must be fulfilled in order to call your business a Startup, and they are:
• Its idea must be unique and innovative and should aim to solve a problem or provide a unique product or services in the market or improve the existing product and services
• It must be registered as a private limited company or limited liability partnership or partnership firm in INDIA.
• It must have a high potential for employment generation and wealth creation.
• Business entity must not have been formed by splitting up of already existing business.
• Time of the existence of business must not have exceeded 10 years and turnover should be less than Rs.100 crore.
Now a question must have struck in your mind that whether a startup is called a startup for whole life or when it becomes a company? The answer is simple, a start-up becomes a company when it has completed its 10 years of incorporation or when its turnover crosses INR 100 crores.
PROBLEMS FACED BY STARTUPS
Starting a startup is not an easy task. During the initial days, the startup has to face many problems and one has to take care of a lot of things.
1. Government laws
There are many government rules and regulation which must be taken into consideration before starting a startup. Failing to comply with any law can have legal problems for the startup and can even shut it down. Also, by taking care of government laws, one can take advantage of various government schemes and subsidies which are designed specially for startups.
2. Extreme competition
There is always competition going on in the market and everyone tries to win it. In this severe competition survival and growth of a startup is extremely critical. In order to survive in this competitive business environment, the startup needs to serve well and stand out among others to get recognition.
3. Hiring a suitable team
The chances of the success of a startup go up when it is managed by a team rather than managed by a solo founder. You need a team with complementary skills. There is a huge number of aspiring candidates available who are willing to work but selecting the suitable one that fits the job well enough is a ticklish task.
4. Funding
The main problem that startups face is funding. Funding is very crucial for any business. In the initial day's funds are provided by entrepreneurs themselves or by their family and friends. But for running it for long time proper funding is needed which can be arranged from banks as loans, private finance firms, funds can be raised from angel investors or venture capitalists by convincing them about the idea and its growth potential but convincing them is not an easy nut to crack.
Some tips that are useful for Startups
1. Start Small & Monopolize
Every Startup is small at the start. Every monopoly dominates a large share of its market, therefore every startup should start with a very small market. The large market will either lack a good starting point or will be open to competition which means profits will be cutthroat almost zero.
2. Scaling Up
Once you create and dominate a niche market, then you should gradually scale up into a related and slightly broader market. Exploring adjacent market will help in growth of startup. Sequencing a market correctly for exploration is complex, and it takes discipline to expand gradually - first dominate a specific niche market & then scale to an adjacent market.
3. Don't Disrupt
Avoid competition as much as possible if your company can be summed up by its opposition to already existing firms it can't be completely new and its probably not going to become a monopoly. It is advised that incumbent companies should not start with improvement of already existing products/ services but try to create a new one.
There are basically two ways from which you can buy shares you can either apply for them from the Primary Market or you can buy them from the Secondary Market also called the Stock Market. In the primary market, the companies sell their shares for the first time to the public whereas in secondary market shares are bought and sold many times between buyers and sellers.
What is IPO?
Before learning how to apply and earn from IPO we have to understand what is IPO.IPO means Initial Public Offering when the company issues shares for the first time it is called IPO. Before issuing shares to the public the company is called a Private Company and they use PVT. LTD. after their name which indicates that company is Private Company but after issuing shares to the public the company becomes Public Company so they use PUBLIC LTD. after their name but the use of the PUBLIC word is not necessary so companies use only LTD. word after their name which indicates that company is a Public Company.
Reasons for IPO
Why a private company became a public company? why they need huge funds? The answer is, there are so many reasons for which company needs funds such as for expansion of business, diversification of business, repay old debts, investing in new projects, investing more funds in an existing project, releasing early investors or promoters who invested early in the formation of the company, increase public visibility and making brand name popular.when a company requires funds then it can arrange it from many resources like from retained earnings, borrow from banks, a borrow from finance institutions, private arrangement, filing for IPO, etc..but What makes the company go for IPO?
If a company takes loan from bank or private financers they have to pay interest on loan and repay the principal amount as well and also some collateral has to be given but in issuing shares company don't have to pay interest and repay the principal amount and no collateral is also not required but they lose some share in the company which is not in case of loan. A company who desires to go IPO must appoint a merchant banker, who will assist the company with the process of IPO.
Investors point of view
But if we look from the side of investors IPO is a very good opportunity for short gains. In the IPO shares are issued at a lower price and are listed at a usually higher price but it depends on market conditions also and quality of IPO means reasons for which funds are being raised, growth potential, etc..IPOs are easy to invest for retail investors as it involves amount not more than 15k (it may seem high for some investors) and gains are quite high.
How to apply for an IPO?
You can apply for IPO through Net Banking or UPI ID for both you should have Demat account.For applying through Net Banking through ASBA(Application Supported by Blocked Amount)
How to select a good IPO?
Not all IPOs are worth investing for retail investors so you should be careful about applying. below are some tips you can consider before investing:-
● Consider expert advice available online if all experts are saying to apply for IPO then one should go for it.
But what if you can invest those ₹500 in the different company of different sector like food, technology, clothes, etc.. Well that's what a mutual fund does for you. Mutual fund manager/company collects money from many retail or small investors and invest total collected money in different sectors so that if anyone sector face loss it could be cover from another sector in profit and save the investor from a loss. In fact, a mutual fund is itself a type of investment because it is professionally managed investment fund made up of a pool of money collected from retail investors to invest total collected money in buying securities such as bonds, equities, money market instrument and other assets.
Each investor owns units or shares, which represent a portion of the holdings of funds. The income generated from this investment is distributed among the investors in proportion to their holdings of funds after deducting certain charges and expenses.
Investing in a mutual fund is the easiest way to grow your wealth. This is why the Fund manager's expertise is an important factor to consider. The success of a mutual fund largely depends on the ability of fund manager in making decisions regarding where to invest and when to start or close the trade, etc.. All mutual funds are registered with Securities Exchange Board of India (SEBI) and therefore, is quite safe.
The mutual fund has advantages and disadvantages compared to direct investing in individual securities.
ADVANTAGES
DISADVANTAGES
TYPES OF MUTUAL FUND
There are mainly three types of mutual funds:- Open-end fund, Unit investment trust, Closed-end fund. Exchange-traded funds (ETFs) are open-end fund or unit investment trust that are traded on exchanges. a mutual fund is classified in different categories according to their investment and risk involved like
- Diversified Fund- This fund invests in companies spread across sectors. If one sector does not do well than another sector would save the fund.
- Index fund- This fund clone the portfolio of a particular benchmark index like Sensex. The valuer of the fund varies in proportion to the benchmark index.
- Tax Saver Fund- It offers tax benefits to investors under the Income Tax Act.
- Sector Fund- This fund invests mainly in equity shares of companies in a particular business industry.
- Debt Fund- This fund invests in money instruments like bonds, debentures, government securities and commercial papers. The fund aims to provide a regular income to the investor. It is also called Income Fund.
- Equity Fund- This fund invests a major part in equity shares. Since the return are directly linked to the performance of the stock market, it carries a comparatively higher risk.
- Hedge Fund- It is a high risk fund that follows highly speculative trading strategies.
- Gilt Fund- This fund invests in bonds and securities issued by state or central government to ensure safety of principal amount and returns.
- Balanced Fund- This fund invests in both equity shares and fixed- income bearing instruments in some proportion. The idea is to provide the safety and steadiness of the debt market while capitalising on the high returns earned from the equity markets.
- Liquid Fund- It is also called Money Market Fund. it aims at providing easy liquidity, safety of capital, and decent returns. This fund invests in highly liquid short term instruments like treasury bills and commercial papers.
HOW MUTUAL FUND WORKS
EARNINGS FROM MUTUAL FUND
Statue Of Unity |
Its height is 182M (including the base of 25M of the statue) which is the twice the size of the STATUE OF LIBERTY, making it world's tallest statue by beating the previous tallest statue of 153M of SPRING TEMPLE OF BUDDHA (CHINA).
The statue is built in the city of Vadodara, Gujarat. It is sculpted by famous Indian Sculptor Mr. Ram Vanji Sutar, a 93-year-old Indian sculpture who also sculpted many statues around the world ( Russia, Italy, France, England, Malaysia).
Ram Vanji Sutar |
1. Reinforcement steel- 18000 metric tonnes
2. Bronze plates- 22000 square meters
3. Concrete- 200000 cubic meters
4. Structural steel- 6000 metric tonnes
5. Cement- 70000 metric tonnes
An average of 3000 visitors are expected to visit the statue every day and 800 cars can be easily parked at the venue. A viewing gallery has been built inside the statue at a height of 135M, which can accommodate around 200 people. There are 2 lifts at the bottom which takes the visitors to the viewpoint. The statue can survive an earthquake measuring up to 6.5 on the Richter scale.
SO HOW DOLLAR BECAME STRONGER?
It's like a race in which INDIAN RUPEE AND DOLLAR has started from the same point means the same value that is 1 INR₹ = 1 USD💲(in the year 1947), now in this race dollar has gone up faster than rupee so DOLLAR has become stronger against the INDIAN RUPEE so much that 1 USD💲= 73.6105 INR₹ (as on 29 Oct 2018).WHY DOLLAR BECOMING STRONGER AGAINST INDIAN RUPEE DAY-BY-DAY?
1. Rising crude oil prices are putting pressure on the rupee as India imports more than 80% of its crude oil requirement. Tight supply and geopolitical concerns, global crude oil prices have made a gap of the $80 dollar mark. In the past 12 months alone, crude oil prices are up 50 percent, supported by supply cuts from major oil-producing countries.
2. Though petrol and diesel prices in the country are market-determined, the government still provides a subsidy for kerosene and cooking gas. According to estimates of global financial services major Nomura( a Japanese financial holding company), every $10 per barrel rise in the price will impact India's fiscal balance by 0.1 percent and current account balance by 0.4 percent of GDP.
3. Every $10 per barrel hike in crude oil price could also increase domestic retail inflation by 0.6-0.7 percentage points, Nomura estimates.
4. Some analysts have said that the RBI may adopt hawkish commentary, highlighting upside risks to inflation.
5. Global funds, according to Bloomberg estimates, have pulled $3.5 billion from Indian bonds so far this year. India needs robust dollar inflows to help bridge its widening current account deficit and support the rupee, say, analysts.
6. The dollar's broad surge against other major currencies has also hurt the rupee. The yield on the most widely watched bond rate in the world - US 10-year Treasury notes - hit the 3 percent threshold on expectations of faster Federal Reserve rate hikes and optimism about US economic growth. Higher US rates tend to boost the dollar.
7. Meanwhile, domestic petrol and diesel rates have been hitting new highs amid weakness in the rupee.
8. This has led to pressure on the government for cutting excise duty to bring down the fuel prices. But cutting taxes could stretch government finances.
A company uses FPO after it has gone through the process of an IPO(Initial Public Offering) and decides to make more of its shares available to the public or to raise capital to expand or pay off debt.
An FPO is a stock issue of additional shares made by a company that is already publicly listed and has gone through the IPO process. FPOs are popular methods for companies to raise additional equity capital in capital markets through an issue of stock.
Types of FPOs
The other type of follow-on public offer is NON- DILUTIVE. This is useful when directors or valuable shareholders sell-off privately held shares. With a non-dilutive offer, all shares sold are already in existence. Commonly referred to as a secondary market offering, there is no benefit to the company or current shareholders.
Problems that can be faced with Follow-On Offerings
Key Differences Between IPO and FPO
- Initial Public Offering is a process through which privately-owned companies can go public by offering their shares for sale to the general public. where else Follow-On Public Offering refers to a process in which publicly owned companies make a further issue of shares to the public through the prospectus.
- IPO is the very first issue of the shares by the private company. On the other hand, FPO is the second or third public issue of the shares of the company.
- IPO is the offering of shares by an unlisted company. However, when a listed company makes the offering it is known as Follow-on Public Offering.
- IPO is made with the aim of raising capital through public investment. Unlike FPO, made with an objective of following public investment.
An IPO or, initial public offering, is the very first sale of stock issued by a company itself to the public. Prior to the issuance of an IPO the company is considered to be private, with a small number of stakeholders made up of early investors who started that company (such as the founders, promoters, angel investors, etc.) they are not required to disclose financial and accounting information in public.
A private company has some benefits which they get loose once they go for the public. For example, as said its owners do not have to disclose much financial or accounting information about the company, don't have to share profits with shareholders.
Why Have an IPO?
For investors, trading in open markets means liquidity. If you are a shareholder of a private company, it is very difficult to sell your shares, and even more difficult to value your shares, because investors prefer to invest more in public company. A public company trades on a stock market, with ready buyers and sellers and known price and transaction data. The stock market is therefore referred to as the secondary market since investors are buying and selling stock from other public investors and not from the company itself. Public markets and liquidity also makes it possible for a company to implement benefits like employee stock ownership plans (ESOPs), which help to attract top talent. Now let us know about some pros and cons of IPO:
Pros and Cons of an IPO
- A large number of investors to raise capital.
- The company gets capital at a lower cost.
- Increase the company’s prestige, and public image, which can help the company’s sales and profits.
- Public companies can attract and retain better management and skilled employees through liquid equity participation (e.g. ESOPs).
- Raises the largest amount of money for the company compared to other options available.
- 1. The companies are required to disclose financial, accounting, tax, and other business information in public.
- 2. Significant legal, accounting, and marketing costs, many of which are ongoing increased time, effort and attention required of management for reporting
- 3. The risk that required funding will not be raised if the market does not accept the IPO price, and sending the stock price lower right after the offering
- 4. Loss of control and stronger control problems due to new shareholders, who obtain voting rights and can effectively control company decisions via the board of directors.
- 5. Increased risk of legal or regulatory issues, such as private securities class action lawsuits and shareholder actions